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Michael Learmonth from AdAge leads a discussion on the place pre-roll video has in the online advertising mix.  CBS News’ VP of Product, Mark Larkin, is on Michael’s right but isn’t featured in this clip as this represents the agency POV.

(via AgencySpy)



everythingismedia: Target Markets: Ad Spending Across Four Benchmark Sites (via socialinfographics) This is fascinating. Click-through for the full picture.  Agreed this is amazing.  I’m generally dubious of impression-based spend estimates, but on first glance this looks close as far as CNET is concerned.  UPDATE: just saw that this is based on AdRelevance data which, at least as far as we’re concerned, is usually extremely inaccurate.  I definitely can’t share details, but I’ll see if I can debunk without disclosing anything proprietary.  Stay tuned.

everythingismedia:

Target Markets: Ad Spending Across Four Benchmark Sites (via socialinfographics)

This is fascinating.

Click-through for the full picture.  Agreed this is amazing.  I’m generally dubious of impression-based spend estimates, but on first glance this looks close as far as CNET is concerned.  UPDATE: just saw that this is based on AdRelevance data which, at least as far as we’re concerned, is usually extremely inaccurate.  I definitely can’t share details, but I’ll see if I can debunk without disclosing anything proprietary.  Stay tuned.



This is from a project by The Living entitled Amphibious Architecture.  Here’s a quote from the architects (emphasis mine): The lights respond to the sensors and create feedback loops between humans, fish, and their shared environment. An SMS interface allows citizens to text-message the fish, to receive real-time information about the river, and to contribute to a display of collective interest in the environment. (via BLDGBLOG)

This is from a project by The Living entitled Amphibious Architecture.  Here’s a quote from the architects (emphasis mine):

The lights respond to the sensors and create feedback loops between humans, fish, and their shared environment. An SMS interface allows citizens to text-message the fish, to receive real-time information about the river, and to contribute to a display of collective interest in the environment.

(via BLDGBLOG)



"I don’t care what I eat so long as it is always the same."
— Wittgenstein


Do Yankees fans exist?

ohhleary:

brianvan:

Manhattan is all expats, sadly. Sometimes hard to find someone here who follows sports in the first place!

So you’re saying that of the 700 or 800 people I saw on the subway, 3 of them were actually Yankees fans? And don’t YOU live in Manhattan? And how do you explain that both of my trains originated in outer Brooklyn (with one heading for the Bronx)? I find your excuse inherently flawed.

NYC is a diverse and teeming metropolis.  You described a small sample from NYC’s leveler, mass transit.  I’m not surprised with the results.

Boston is a homogenous, “lazy backwater.”  It wouldn’t surprise me if you saw many more “clear” Sox fans on the T after a WS win.

That said, while you might see different results in a small sample, I don’t think it means Boston has a larger fan base.  I think it’s simply indicative of some of the inherent differences between the two cities.

(BTW, I’m a Met fan)



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