October 2009
36 posts
The most interesting thing about statistics
cdixon:
Suppose you want to poll people in a country where 1 million people will vote, and then do the same in a country where 1 billion people will vote. How many more people do you have to poll in the second country to get the same polling accuracy as you do in the first?
The counterintuitive answer: you need to poll the same number in each country to get the same accuracy. Polling error...
Gawker Gets Scammed →
spiers:
geisen:
spiers:
brianvan:
spiers:
So sponsored posts are ostensibly higher value than the standard IAB spots in the margin, but at Gawker they’re “value-add” on top of a standard display buy? The appeal of sponsored posts for publishers is that they aren’t CPM driven (unless you want them to be) and you can charge more than for regular display. So Gawker’s just throwing them in...
Gawker Gets Scammed →
spiers:
brianvan:
spiers:
So sponsored posts are ostensibly higher value than the standard IAB spots in the margin, but at Gawker they’re “value-add” on top of a standard display buy? The appeal of sponsored posts for publishers is that they aren’t CPM driven (unless you want them to be) and you can charge more than for regular display. So Gawker’s just throwing them in as an add-on? Why,...
“Many advertisers have sought this kind of premium value from high-end brand...”
– from “High-End Brand Publishers Need to Sell Scalable Ad Solutions Not Commodity Ad Space” by Scott Karp
I agree with the headline and I believe he’s touched on a key industry theme right now. How can you (as a large, premium content publisher) provide profitable, display...
“This means if you combine dozens of the best machine-learning people in the...”
– - Andrew Chen talking about the significance of the Netflix prize on ad-targeting technology.
(via PaidContent)
@bmorrisey:
What quickly became clear is Facebook really can drive engagement. One example not in the article: Walgreen’s put up an official Facebook page in September. It got 25,000 fans. Then it ran a weeklong Facebook ad campaign and saw its fan base grow to 200,000. The drug store chain now has a surprising 347,000 fans on Facebook. The challenge, an executive told me, is what to do...
“I’m expecting chaos, but as the front pages of our sites become ever more...”
– Nick Denton, Got a #tip? Gawker opens tag pages to masses. (via soupsoup)
Playing Foursquare: a few feature requests
bijan:
I’m a fan of Foursquare. I’ve been using the service since July and I’m completely hooked.
As a user, I’ve been thinking about a few features I’d love to see in the product at some point. So I thought I would jot them down here.
1 - History.
A few months ago, I stumbled upon the Flour Bakery in the South End. I checked in at the time on Foursquare. Yesterday, Mo and I were in the...
“The Internet has long been fueled by memes—concepts that catch fire and spread...”
– TweetFreak: Can ‘meme marketing’ take off? (via kmaverick)
caro’s comments: Twacy.org was obviously a success, but I think we should still be careful — this stuff is way more hit-or-miss than it seems. That said, the OMGICU campaign was well-executed, funny, and tapped into an existing...
“Five months ago, the kaleidoscope of power had been shaken, and Aringarosa was...”
– The Da Vinci Code, Chapter 4.
I’ve never read any of these books and while I’m sure they’re very entertaining, reading a list of Dan Brown’s twenty worst sentences is also entertaining.
Help Make Better Ads
A couple weeks back Tim Daloisio, one of my colleagues at CBS Interactive who runs CNET’s product marketing team, started a group blog dedicated to finding interesting display media executions and talking about what was good (or bad) about them. I just posted a brief hit on the home page takeover running on Stereogum today. If you see anything interesting or if you’d like to...
