December 2010
10 posts
“After being at Yahoo! for a while longer, I realized that the translation of...”
– Is it the problem with product management at Yahoo! or is it a common issue in big companies with big bureaucracies?
(via RWW)
“The internet’s not growing the overall advertising pot: ‘The long-term trend...”
– I don’t think this particular point is getting as much attention as it should.
O&O: Media’s Recovery Is An Indian Summer Before The Winter | paidContent
(via alexandergordon)
Geisen: What will it take to “fix” this trend?
“A lot of people don’t remember that when we started building ad platforms at the...”
– One Question: How Does Programmatic Buying Become Attractive to the Brand Marketer
Fair enough, but I have to believe that context will always be critical. Buying audiences at scale might be efficient, but if you’re not reaching this audience with relevant messaging while they’re...
“So it appears that some ad networks, including Interclick, have already...”
– eCPM Blog
This sort of thing doesn’t help counter arguments from the “Do Not Track” crowd.
The new Gawker Media →
Great post by Felix Salmon breaking down the imminent changes to Gawker’s go to market strategy that have been hinted at by Nick Denton and which are clear if you look at the beta re-design. I found this point curious:
To break out of the current painful loop, Denton has decided to emulate his beloved television and move to “a programming grid which owes more to TV than to magazines.”...