soupsoup:

michaelorell:

spiers:

soupsoup:

Joe, Michael, Ryan, James, Elizabeth, Tim et al.

Please help us luddites.

Also, you have to understand those spots are popular for a reason. They test better with users for both ad recall and user interaction. You may not personally like them, but on the whole they get better results. If you were clicking on those boring, less intrusive 728x90 leaderboards occasionally, there would be no need for Pushdowns and XXLs.

But you aren’t.

Emailed Brown not to take the bait, totes forgot to CC you.

Shot-not explaining Network Exchanges to Soup.

Not baiting. Elizabeth gave an excellent explaination. If it works, it works. I didn’t believe it did, I’ve admitted my lack of knowledge but high level of interest on the subject from the start.

Spiers pretty much nailed it. Ultimately, we’re looking for ways to get your attention while you’re engaged with our content without pissing you off (to the extent that you leave and don’t come back, a little intrusion doesn’t necessarily result in that). Every publisher lives or dies by user/usage growth so if we do something that people really don’t respond well to, that thing goes away. It’s not about the ad sizes or level of intrusion so much as how they’re utilized. If the execution is done well and implemented with content consumption in mind, you’ll generally find that there’s at least a neutral response and at best a positive one.